Marketing and Promotion

Maintaining an online profile, maximising opportunities via social media, taking advantage of ‘word of mouth’ recommendations, plus offering memorable merchandise can all be crucial elements in establishing a presence in music industry.

Last updated: 20 December 2023

Essentials

Creating an Identity

Endorsement Deals

Merchandising

Hiring a Music PR

Getting Press

Showcasing Your Music

Writing a Biog for your Band

Promoting Yourself Online

Know-how

Member-only

Making Your Content Accessible

The methods you can use to make your music and your other content accessible to the broadest range of disabled people possible.

Improving Online Profile

Harness the profile-boosting power of the web and you’ll put your career on the fast track.

Member-only

8 Ways to Make your MU Profile Stand Out

The MU Member Directory is a great way to advertise your skills and for potential engagers to find you.

Upcoming events

Last chance to book

Someone sat working at a laptop, the person next to them is pointing to something on the screen using a pencil.

08 Sep 2026

CV Writing Workshop

Designed for anyone working in screen, theatre and live events, this course is suitable for both early-career professionals and those looking to move into more senior roles. For members in Wales.

Cardiff

Last chance to book

11 Sep 2026

Feldenkrais: Move Better, Feel Better, Perform Better

Free up your playing and singing using the Feldenkrais method, a sensory-motor learning system which looks at our mind and body holistically.

Online Member only

Upcoming

A women sat at a table in front of a laptop, making notes on a tablet next to a mug.

16 Sep 2026

Creative Freelancers’ Best Practice Guide: Workshop and Q&A

Explore CULT Cymru's new bilingual best practice guide, Engaging Creative Freelancers, at this free online workshop featuring expert presentations and an interactive Q&A on supporting freelance talent in the cultural sector.

Online, Zoom

See all events

Get the recognition you deserve with MU membership

Access expert training, advice and services whether you are a full-time professional musician, occasional gig player, part-time music teacher or anything in between.

Learn from our regular events, online and in person
Connect with other musicians
Read our career advice tailored for music industry
Get advice specific to your needs on demand by reaching out to us

Explore the career advice

Get the recognition you deserve with MU membership

Marketing news and features

Man with his hand on his ear, listening carefully to music through his over ear headphones, in front of an open laptop.

How to Boost Your Chances of Getting Your Music Reviewed

The demise of print media and the rise of online magazines has prompted some MU members to question how best to submit your music for review. Here are some key tips on who to pitch to, how to find them and what to send.

Published: 11 June 2025

Four hands holding up signs of logos: YouTube, Instagram, Facebook and TikTok.

Digital Strategy for Musicians New to Social Media

Promoting music on social media can be a challenge for musicians who are not digital natives. But by following a few key steps, artists can create a dedicated community of fans.

Published: 30 May 2025

Person performing on stage in a wheelchair, singing into a microphone with the band behind them, golden confetti streaming around them.

Apply Now: International Showcasing and Mobility Opportunities for 2026

Members can now apply to showcase at Folk Alliance International in New Orleans, and Eurosonic in Groningen 2026. Plus a new pilot programme to support mobility and exchange across the Nordic region, UK and Ireland is opening this August.

Published: 09 May 2025

A stack of Kayla's 'Fractures' albums, signed and ready to be posted.

Member’s Voice: Kayla Painter on the Rewards of Self-Releasing Music

In this blog, MU member, educator, producer, and electronic musician Kayla Painter shares her experience of self-releasing music. Following the success of her album launch last year, she explores the ups and downs of the DIY route, offering invaluable firsthand advice to other members.

Published: 15 April 2025

A panel discussion on stage with a crowd of audience members sitting down.

Show One to Showcase: MU Panel and Mixer in Belfast

In December 2024, the MU hosted a panel and mixer event in Belfast to help musicians learn how to get ready for showcases and festivals. The event also celebrated the newly-appointed MU Regional Officer for Northern Ireland, Charlene Hegarty.

Published: 19 December 2024

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Popular searches

Marketing and Promotion

Essentials

Creating an Identity

Endorsement Deals

Merchandising

Hiring a Music PR

Getting Press

Showcasing Your Music

Writing a Biog for your Band

Promoting Yourself Online

Know-how

Making Your Content Accessible

Improving Online Profile

8 Ways to Make your MU Profile Stand Out

Upcoming events

Last chance to book

CV Writing Workshop

Last chance to book

Feldenkrais: Move Better, Feel Better, Perform Better

Upcoming

Creative Freelancers’ Best Practice Guide: Workshop and Q&A

Get the recognition you deserve with MU membership

Marketing news and features

How to Boost Your Chances of Getting Your Music Reviewed

Digital Strategy for Musicians New to Social Media

Apply Now: International Showcasing and Mobility Opportunities for 2026

Member’s Voice: Kayla Painter on the Rewards of Self-Releasing Music

Show One to Showcase: MU Panel and Mixer in Belfast