Marketing and Promotion

Maintaining an online profile, maximising opportunities via social media, taking advantage of ‘word of mouth’ recommendations, plus offering memorable merchandise can all be crucial elements in establishing a presence in music industry.

Last updated: 20 December 2023

Essentials

Creating an Identity

Endorsement Deals

Merchandising

Hiring a Music PR

Getting Press

Showcasing Your Music

Writing a Biog for your Band

Promoting Yourself Online

Know-how

Member-only

Making Your Content Accessible

The methods you can use to make your music and your other content accessible to the broadest range of disabled people possible.

Improving Online Profile

Harness the profile-boosting power of the web and you’ll put your career on the fast track.

Member-only

8 Ways to Make your MU Profile Stand Out

The MU Member Directory is a great way to advertise your skills and for potential engagers to find you.

Upcoming events

Last chance to book

Stacked rocks on the shore against a clear blue sky.

21 Apr 2025

Guided Meditation

An extremely efficient and powerful meditation practice, based on Ascension meditation techniques that are tailored to help musicians both in their professional and personal lives.

Online Member only

Last chance to book

Close up of fans at a gig, their hands are in the air and making heart signs.

22 Apr 2025

Authentic Fan Connections: Smart Digital Strategies for Musicians

Available to MU North of England members, this one-hour webinar will help independent musicians navigate the digital landscape. Learn smart social media strategies, how to build real fan engagement, and effective ways to promote your music online.

Online

Last chance to book

A tiny guitar amp sits on sand with the sun setting behind it.

26 Apr 2025

Free Portable Appliance Testing (PAT), Saltash

This is an opportunity to ensure that your equipment is safe, and that you are able to provide assurances for your insurance, venues and bookers. Available for all MU members based in Wales and South West England.

Saltash Member only

See all events

Get the recognition you deserve with MU membership

Access expert training, advice and services whether you are a full-time professional musician, occasional gig player, part-time music teacher or anything in between.

Learn from our regular events, online and in person
Connect with other musicians
Read our career advice tailored for music industry
Get advice specific to your needs on demand by reaching out to us

Explore the career advice

Get the recognition you deserve with MU membership

Marketing news and features

A stack of Kayla's 'Fractures' albums, signed and ready to be posted.

Member’s Voice: Kayla Painter on the Rewards of Self-Releasing Music

In this blog, MU member, educator, producer, and electronic musician Kayla Painter shares her experience of self-releasing music. Following the success of her album launch last year, she explores the ups and downs of the DIY route, offering invaluable firsthand advice to other members.

Published: 15 April 2025

A panel discussion on stage with a crowd of audience members sitting down.

Show One to Showcase: MU Panel and Mixer in Belfast

In December 2024, the MU hosted a panel and mixer event in Belfast to help musicians learn how to get ready for showcases and festivals. The event also celebrated the newly-appointed MU Regional Officer for Northern Ireland, Charlene Hegarty.

Published: 19 December 2024

Close up of the track listing of SGT. Pepper's Lonely Hearts Club Band by the Beatles on a gold LP.

Industry Insights: How to Sequence a Music Album

Deciding which tracks should go where in the running order of an album can be pivotal. Two artists and one producer tell what works for them.

Published: 26 January 2024

The Houses of Parliament on a bright Summer evening, lit up with some bright orange lights.

Recipients of Parliamentary Jazz Awards Announced for 2023

The Parliamentary Jazz Awards which were announced on Tuesday 4 July celebrate and recognise the vibrancy, diversity, talent and breadth of the jazz scene throughout the United Kingdom.

Published: 10 July 2023

Busker Charlotte Campbell, a white woman with long blonde hair sings in an outdoor location, smiling into the microphone and strumming an acoustic guitar.

Singer-Songwriter Charlotte Campbell on Making Connections Through Busking

For Charlotte Campbell, busking is so much more than a career stepping stone. It’s a medium that offers immediacy and a powerful way to connect with her audience. We follow her career from the BRIT School to the Southbank.

Published: 03 May 2023

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Popular searches

Marketing and Promotion

Essentials

Creating an Identity

Endorsement Deals

Merchandising

Hiring a Music PR

Getting Press

Showcasing Your Music

Writing a Biog for your Band

Promoting Yourself Online

Know-how

Making Your Content Accessible

Improving Online Profile

8 Ways to Make your MU Profile Stand Out

Upcoming events

Last chance to book

Guided Meditation

Last chance to book

Authentic Fan Connections: Smart Digital Strategies for Musicians

Last chance to book

Free Portable Appliance Testing (PAT), Saltash

Get the recognition you deserve with MU membership

Marketing news and features

Member’s Voice: Kayla Painter on the Rewards of Self-Releasing Music

Show One to Showcase: MU Panel and Mixer in Belfast

Industry Insights: How to Sequence a Music Album

Recipients of Parliamentary Jazz Awards Announced for 2023

Singer-Songwriter Charlotte Campbell on Making Connections Through Busking