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Music Endorsement Deals

Music endorsements are when an artist is directly affixing their name to a certain company or product. It means the artist is endorsing and approving that product and confirming to the audience that they use it exclusively.

Last updated: 20 January 2021

Signing an endorsement deal means free gear or a hefty discount on retail price, but arranging one is not easy, and even if you have been lucky enough to sign one, it is not the end of the story. After all, an endorsement is a two-way commercial promotion deal — the company’s equipment in return for your profile and presence.

The types of endorsement deals can be broken down into three levels:

Level 1 - New-ish acts who already have a national profile would usually be given a generous discount on an instrument plus permission to use the manufacturer’s logo on their website.

Level 2 - International acts, who would usually be featured by the company in adverts across trade publications.

Level 3 - Musical legends, who involve a high-level of investment on the part of the manufacturer.

Are you suitable?

There are no hard and fast rules about which artists can be considered for endorsement deals.

The only essential is that they have to have some sort of visibility and convey a sense that they are going places. It also helps if their musical style complements the brand’s image.

If you are offered an endorsement deal featuring a written contract, before signing anything, use the MU Contract Advisory Service to get it checked out.