skip to main content

Specimen Sync Licences

The right to synchronise music into films, TV programmes, adverts and computer games can be a valuable additional revenue stream. 'Sync rights' can also generate publicity and raise an artist’s profile.

Last updated: 14 July 2022

The MU has a range of resources to help musicians negotiate synchronisation deals and agree appropriate terms for the use of their music. We have produced template sync licences for TV, film and advertising, and these can be adapted to each particular deal’s variables, whether it is for the rights in the composition or use of the master recording itself.

Key parts of the MU specimen licences to consider are:

Territory: can they exhibit their production in specific countries (UK only, UK and RoI etc.) or worldwide? Clearly, a larger the geographical territory means a greater potential audience so command a higher fee.

Term: how long does their licence last for before they need to come back to you. Feature Films will frequently want to be able to use the music in  perpetuity whereas for Advertising more limited terms are more normal.

Media: For instance can they exhibit at Film Festivals only or does the licence allow them to show the production on broadcast television, online etc.

Exclusivity: The MU template licences are Non-Exclusive meaning you are free to licence the music to other people. Particularly in advertising, the licensee might want to place some limits to prevent the possibility of a rival brand using the same music at the same time. Any such limits require careful consideration as they could force you to pass up other opportunities.

Check before signing

As with any deal, before signing on the dotted line, MU members should consult the MU Contract Advisory Service for guidance.

Specimen sync licences

Member benefits and services

Contact the Musicians' Union today

The MU has a network of experienced teams available to help musicians in all areas of the industry. If you have any questions about our services, membership or how the MU could help you, please don't hesitate to get in touch.

Get MU membership today

From gig players to part-time teachers and professional instrumentalists, MU members can access specialist insurance for musicians. This includes accident cover, health schemes, travel insurance and car insurance add-ons through the Musicians’ Union.

Explore our member services

  • Get public liability insurance for musicians
  • Access expert legal support
  • Be represented in your profession
  • Access expert career advice, resources, and training events
  • Connect, network, and get to know the community of musicians

Learn about all membership benefits

Get MU membership today