The MU is also working to advocate for quality jobs, gold standard conditions, and improved worker representation on the BBC Board. Photo: ©UK Music/Ben Broomfield.
Marking the campaign launch at an event in Parliament, UK Music Chief Executive Tom Kiehl said, “My message today is a simple one. Please do not forget the BBC is vital to music, and that music is vital to the BBC. Without the BBC, we would lose an essential part of the talent pipeline that sustains our industry which contributes £8 billion to the UK’s economy every year."
As part of the campaign, UK Music is sharing artists' experiences of the BBC and how it has shaped their careers; follow UK Music on Instagram to hear artists' stories.
Emerging artist Berenice has highlighted the vital role the BBC plays in shining a spotlight on new talent. And, as the future funding of the Beeb comes under review, our Chief Executive Tom Kiehl highlights the unique link that exists between music and the corporation: lnkd.in/e2MQFQwN
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— UK Music (@ukmusic.bsky.social) 8 October 2026 at 09:51
They are also asking people to sign up to their mailing list to hear more about this and other UK Music campaigns, including future actions.
An example of what we can accomplish together
Across orchestras, radio and programming, the BBC plays an essential role – from uncovering new talent, supporting artists, composers, producers and songwriters, championing orchestras and singers, and bringing live music to communities nationwide.
The renewal of the BBC Charter – which happens every ten years and is already underway – offers an opportunity for the government to give the BBC the funding it needs to protect the UK's music future.
Supporting the campaign, Elbow frontman and BBC Radio 6 Music presenter Guy Garvey said, “I put it alongside the NHS, the moon landing, the Covid vaccine and music itself as an example of what we’re capable of when we put our heads together.”
The BBC isn't perfect – but it's ours
Alongside supporting UK Music's 'Our BBC, Our Music' campaign, the Musicians' Union is also working with our sister arts and entertainment unions to advocate for quality jobs, gold standard conditions, and improved worker representation on the BBC Board.