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Webinar 17 May 2022 - 24 June 2022

Academy of Music & Sound Presents: ‘Branding and Promotion’

Applications are now open for the ‘Branding and Promotion for the Music Industry’ short course, free for MU members.

Academy of Music & Sound written in black and orange with logo next to it of an orange circle with a white A going through
Date Tuesday, 17 May 2022 - Friday, 24 June 2022
Time 6:00 pm : 9:00 pm (eve) & 10:00 am : 4:00 pm (Fri)
Location Online, Scotland
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Academy of Music & Sound written in black and orange with logo next to it of an orange circle with a white A going through

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Students should speak to AMS directly regarding any accessibility issues.

About the event

An artist's brand and their creative vision is more important than ever. If you are looking to build an artistic brand that fits with who you are as a person but also excites your target audience, this course is a great step in understanding marketing, promotion, and branding.

This course has been specially curated in collaboration with the Academy of Music and Sound, which is proud to offer the course exclusively to MU members based in Scotland.

Course contents

In this specially curated short course, students can expect to learn what really makes a brand stand out. As well as expanding knowledge of marketing, branding and promotional routes, students will also develop essential practical skills for making branded assets and build their own creative project with the support of expert tutors.

Course materials have been developed specifically to meet the needs of MU members and those working in the sectors across the UK industry.

This course is accredited by Fife College and the SQA; on successful completion, you will also receive the industry recognised National Progression Award in ‘Music Business’ to add to your CV.

Further details and progression

There are many routes you can go down to further develop your skills. After completing this short course, you could enroll onto the AMS HND in Music or BA (Hons) in Music and Sound if applicable.

By completing this course you will also be awarded a £50 voucher to use at Guitar Guitar – stockists of musical instruments, audio interfaces, microphones and more. 

How and when to attend

You can choose whether to attend online weekday evenings or daytime Friday classes.

Online Evening Classes

  • Tuesday and Thursday evenings, beginning Tuesday 17 May and ending Thursday 23 June, 6:00 pm - 9:00 pm

Online Friday Classes

  • Friday daytimes, beginning 20 May and ending 24 June, 10:00 am – 4:00 pm
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