ThisIsDNEL

About ThisIsDNEL

Danel Udennis, professionally known as ThisIsDNEL (or D.N.E.L. for short), is a London-based soulful urban music artist, producer and songwriter, whose journey from performer to industry strategist has redefined what it means to be an independent musician in 2025.

With a BA in Music Performance & Business and a PRINCE2 project management training background, D.N.E.L. bridges the gap between artistic authenticity and commercial viability—a rare combination that has made him the go-to resource for help artists fund themselves by navigating brand partnerships and sponsorship opportunities.

His latest single "Clean Break" showcases his signature blend of RnB and soul, while his live performances at "Ahh... Freak Out" events demonstrate his ability to captivate audiences and create memorable performances... and how THOSE translate to brand activation moments.

These experiences taught him that successful musicians don't just create—they strategize.

Operating under the his person brand "This Is DNEL™ | Verses & Ventures", and his business, EarQandy LTD, D.N.E.L. has transformed his understanding of corporate language and presentation into a simple system that helps independent musicians secure meaningful partnerships with brands. His "Bored Room Monday" and "Toolkit Tuesday" content series are essential resources for artists tired of being overlooked by decision-makers who speak "corporate obvious" rather than "colloquial creative."

Based in East London, D.N.E.L. combines his performance background with project management expertise to offer a unique perspective on the music industry. He understands the frustration of talented artists who struggle with cold outreach—because he was once one of them. His transformation from rejected musician to sought-after strategist proves that talent alone isn't enough; professional presentation and corporate fluency are equally crucial.

Through his work, D.N.E.L. has helped independent musicians move beyond hoping for opportunities to strategically creating them. His approach focuses on helping artists to speak the language of business while maintaining their authentic voice—a philosophy that has earned him recognition as both a credible performer and trusted industry guide.

When he's not performing or consulting, D.N.E.L. continues developing his craft through his own ongoing music projects and exploring live performances across London's vibrant music scene, always keeping an eye out toward helping fellow artists achieve sustainable careers doing what they love.