Set up and managed by PRS Foundation in partnership with YouTube Music, Beggars Group and the Black Music Coalition, the initiative brings together several music industry partners and goes beyond solidarity, with new approaches which foster meaningful change.
Through a holistic Power Up Participant Programme and the Power Up Movement, the initiative will break down barriers to create:
- A fairer, more equitable music industry for Black creators and industry professionals
- Better representation in all sectors of the UK music industry
- To support innovative and exciting Black talent to create exceptional new music in all genres and at all career levels
- To amplify the work of Black creators and industry professionals to accelerate change
Horace Trubridge, MU General Secretary, assured the MU’s full support for the plan:
“Power Up is a real opportunity for the music industry to work together to break down the structural barriers that limit the careers of Black professionals. The MU are proud to offer our full support and look forward to working together with Power Up to drive change and create a fairer, more representative music industry for Black musicians.”
Power Up is now open for applications. Find out more and apply online on the PRS Foundation website. The deadline for applications is 10 March 2021.