The new video guidance covers ESTAs, understanding what counts as an official showcase, preparing the right documents, and knowing what to expect at the border. Image credit: Shutterstock.
Musicians preparing to travel to the US for SXSW 2026 can now access a practical new video guide covering the key entry rules and processes you’ll need to understand before you go.
In this short conversation, Westley Holdsworth, Grants and Programmes Manager at PRS Foundation’s International Showcase Fund, speaks with Matthew Covey, Executive Director of Tamizdat and Attorney Partner at Covey Law. Together, they outline what musicians should expect when entering the US under an ESTA for SXSW, and offer clear guidance on how to prepare.
The video covers key practical guidance for artists travelling to SXSW, including:
- How the ESTA exception for official showcases works
- What documents to bring
- How to prepare for questions at the border
- Do’s and don’ts to help ensure a smooth entry into the US
Further support from Tamizdat
For more support, musicians can read the Tamizdat FAQ for SXSW 2026 or contact Tamizdat’s Artist Visa Assistance and Information Line for pro bono legal help.
Dave Webster, MU Head of International, and Kelly Wood, MU National Organiser for Live, Theatre and Music Writers, will both be attending this year. If you would like to arrange a meeting, please email dave.webster@themu.org.