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Musicians, MPs and More Take the #LoveMusic Campaign to Google's London HQ

The Musicians’ Union (MU) joined artists, MPs and industry bodies outside Google’s London HQ to support musicians and creators ahead of a crunch vote in the European Parliament on Wednesday 12 September.

Published: 08 September 2018 | 12:00 AM Updated: 28 April 2021 | 4:29 PM

The Musicians’ Union (MU) joined artists, MPs and industry bodies outside Google’s London HQ to support musicians and creators ahead of a crunch vote in the European Parliament on Wednesday 12 September.

The 12 September vote, on the EU Copyright Directive, would strengthen musicians’ and creators’ rights in relation to use of their work on digital platforms.

Copyright enables musicians and creators to protect and make money from their work. Without it, musicians would not be able to get their music out there and make a living from it.

Did you know:

  • One million streams on YouTube generates as little as £540 for the artist
  • YouTube pays creators a tiny £0.00054p per stream of music
  • 85% of YouTube’s visitors come to the site for music
  • YouTube accounts for 84% of video streaming services
  • At least £2.33bn of YouTube’s revenue in 2017 was generated by music in 2017

Unsurprisingly, some tech giants like Google - which owns YouTube - want to stop the law in its tracks and are spending millions lobbying against it.

That's why we joined UK Music, Tom Watson MP, Kevin Brennan MP, David Rowntree, Newton Faulkner, Ed Harcourt, Madelaine Kay, Anna Neale, and more musicians and representatives from across the music industry, outside Google's London HQ to make the case for musicians.

Add your voice to the call. Sign the #LoveMusic petition to show your support for musicians and creators.

Sign the petition

Check out more photos from the demo via the MU's Instagram account @WeAreTheMU, where you can also stay up to date with latest campaigns news from the MU.

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