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LIVE Release Audience Survey Results on What Events Will Look Like After “Lockdown”

Promising results from LIVE’s survey indicate that music fans are more passionate about going to more shows than before the pandemic started, with only 3% saying they will no longer attend.

Published: 13 May 2021 | 6:40 PM
Brightly coloured photograph of a busy crowd at a music gig, with audience members' arms raised and excited.
“We hope the results indicate that when 'lockdown' lifts their audiences are 'chomping at the bit' to get back to that unique experience that is live music.” Photo credit: Shutterstock

Music industry association LIVE surveyed 25,000 music fans to get a clear indication of what live music events will look like when we come out of 'lockdown'.

Key headlines from the report included:

  • Fans want live music, and they want it now. Over 50% of fans are ready to attend music events right now if they could, with a further 25% ready to attend once they feel the right mitigations are in place.
  • Tickets are selling: 73% of fans have already bought tickets since March, and by July 63% of music fans will have been to a show.
  • Of those who have yet to buy tickets (27%) 1/3rd just haven’t seen something they wanted to go to.
  • 75% of those who responded said they would be happy with the idea of Covid certification to attend an event.

The 25,000 music fans (surveyed in the UK in April) are more passionate about going to more shows than before the pandemic started, with only 3% saying they will no longer attend

Dave Webster MU National Organiser for Live Performance welcomed the report:

“This excellent survey from LIVE will hopefully give artists the confidence that when 'lockdown' lifts their audiences are 'chomping at the bit' to get back to that unique experience that is live music. “

You can see the results of the full survey on LIVE’s website.

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