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Keep Music Alive Petition to Fix Streaming Gains Extensive Media Coverage

On Monday 11 May we joined forces with the Ivors Academy to launch a campaign to Keep Music Alive, starting with a petition calling on the Government to fix streaming now. And now it’s gaining traction across the media.

Published: 13 May 2020 | 12:00 AM Updated: 26 May 2021 | 11:45 AM
Photograph and graphic design combined campaign banner, with text reading
We’ve set up a petition calling on the Government to urgently undertake a review of streaming to ensure that the music ecosystem is transparent and fair.

The Keep Music Alive campaign aims to ‘fix streaming’ and calls for industry stakeholders to come together to agree an equitable, sustainable and transparent model for royalty distribution in the streaming era.

MU members have reported over £21m of lost income since the Covid-19 lockdown came into force, and members of the Ivors Academy anticipate a loss of £25,000 per person over a six-month period. It would take 62 million Spotify streams to break even on a £25,000 loss, a figure that is unattainable for most music creators.

Media coverage

We’ve been spreading the word on the combined findings of our research across the media – and as a first step, we’ve set up a petition calling on the Government to urgently undertake a review of streaming to ensure that the music ecosystem is transparent and fair.

So far our campaign has been covered in national news, with a full article in The Guardian – online and on page three of the print edition published on 11 May.  It was also featured on Jazz FM’s Business Breakfast (approximately 22 minutes in), and in an article on NME’s website.

As well as the above mentions of the campaign, our statistics have been released on the Classic FM website and quoted in an article in The Times which examines the possible road back to live concerts, and another article in The Guardian on festivals under threat.

The campaign has also been covered in the following trade press:

And in regional news:

Take action now

All of this press coverage shows us that there really is a public interest in protecting our music industry.

Call on Government to urgently undertake a review of streaming by signing the petition. Show your support for the campaign to fix streaming and keep music alive.

  • Sign the petition now
  • Show your support on social media: share this tweet or use this text to share on other social media platforms: "I support the campaign to #fixstreaming and keep music alive. Find out more and sign the petition now https://bit.ly/2WlNKOL "
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