skip to main content

Jamie Njoku-Goodwin Appointed From UK Music Chief Executive to the Prime Minister's Director of Strategy

Jamie Njoku-Goodwin joined UK Music in September 2020 as Chief Executive and helped steer the sector through the Covid-19 pandemic. He has now been appointed as the Prime Minister’s new Director of Strategy.

Published: 31 August 2023 | 12:29 PM
UK flag with Big Ben and House of Parliament in the background
"Jamie spoke at the MU’s Delegate Conference this year and his energy and enthusiasm for music have made him a very popular leader". Image credit: Shutterstock.

As Chief Executive for UK Music, the collective voice of the UK music industry, Jamie helped to secure vital financial support for the sector during the pandemic. In addition, he also championed the importance of music education, playing a key role in drawing up the new National Plan for Music Education.

He helped lead efforts that secured the safe return of live music after its shutdown due to the pandemic, acted as a champion for the power of music to transform people’s health and wellbeing, and boosted UK Music’s work on diversity and inclusion.

More recently, Jamie has co-ordinated the sector’s response to the challenges posed by the impact of artificial intelligence, stressing the need for effective copyright protection.

Before taking up his role at UK Music, Jamie was a Government special adviser. He is a trustee of Britten Pears Arts, sits on the board of the London Philharmonic Orchestra and Arts Council England’s National Council. He is also a member of the Council of the Royal College of Music.

UK Music Deputy Chief Executive Tom Kiehl will be interim Chief Executive.

His energy and enthusiasm for music have made him a very popular leader

Naomi Pohl, MU General Secretary said:

“UK Music has always been effective as a single voice for the UK commercial music industry, representing musicians, songwriters, producers, labels and publishers among other stakeholders.

“While there isn’t always consensus on every issue, the organisation is a powerful advocate for music education, copyright, export, touring, diversity, inclusion and wellbeing. It also produces excellent research and reports which help make the case to Government on these issues.

“Since joining U.K. Music as CEO, Jamie has been a uniting force and has represented us passionately to decision makers both in Government and other sectors. He is very widely respected across genres which has been a huge advantage to UK Music and has shifted us forward in terms of policy and industrial relations.

“He spoke at the MU’s Delegate Conference this year and his energy and enthusiasm for music have made him a very popular leader. I'm sure he will be a great asset to the team in number 10 and we look forward to seeing how his career develops.”

Get MU membership today

From gig players to part-time teachers and professional instrumentalists, MU members can access specialist insurance for musicians. This includes Public Liability, Instrument and Equipment Insurance, Accident Insurance, Tax Investigation Insurance, and Professional Indemnity Insurance for music teachers.

Explore our member services

  • Get public liability insurance for musicians
  • Access expert legal support
  • Be represented in your profession
  • Access expert career advice, resources, and training events
  • Connect, network, and get to know the community of musicians

Learn about all membership benefits

Get MU membership today

Continue reading

Young Black male musician, singing into a microphone against a bright studio light.

MU Sponsors Black Welsh Music Awards 2025

The MU is proud to sponsor the 2025 Black Welsh Music Awards (BWMA), which will take place on Saturday 4 October at the Royal Welsh College of Music and Drama (RWCMD) in Cardiff.

Published: 03 September 2025

Read more about MU Sponsors Black Welsh Music Awards 2025
Exterior of the venue - a white tiled building with writing on the windows and an orange neon sign saying Belgrave Music Hall.

MU Member Discount for New FFWDxLEEDS Conference

On 9 September the North of England team will be attending FFWDxLEEDS—a new conference aimed at bridging the gap between local artists and the wider music industry. MU Members can also access a 10% discount on tickets with our exclusive code.

Published: 03 September 2025

Read more about MU Member Discount for New FFWDxLEEDS Conference

Festival Diaries: Creative Ways to Approach Sustainability

As the climate crisis intensifies, Aayushi Jain explores the balance between affordability and sustainability on the festival circuit. Drawing on her summer tour last year as an independent artist, she shares practical and creative ways to reduce the environmental impact of touring.

Published: 29 August 2025

Read more about Festival Diaries: Creative Ways to Approach Sustainability