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Have Your Say: How is Generative AI Impacting You as a Creative?

The MU is supporting the The Alan Turing Institute with its new CREAATIF survey, which explores the impacts of generative Artificial Intelligence (AI) on creative workers. Take part to share your experiences and help shape future AI policy regulation.

Published: 10 October 2024 | 1:55 PM
Neon colored light bulb graphic between two hands.
CREAATIF is a major new study seeking to amplify the voices of creative workers. Image credit: Shutterstock.

Generative AI is defined as artificial intelligence capable of generating text, images, videos, or other media and content using deep learning AI models that have been trained on very large multi-modal datasets.

Although a major leap forward in technological capabilities, these developments have the potential to change the nature of work for many but, most acutely, workers in creative professions previously deemed immune to direct competition from technology.

Crafting Responsive Assessments of AI & Tech-Impacted Futures (CREAATIF) is a major new study seeking to amplify the voices of creative workers during this critical time. Queen Mary University, The Turing Institute and The Institute for the Future of Work have partnered with unions including the MU, Equity, BECTU and The Society of Authors.

It aims to bring the voices of creative workers into the foreground, particularly within policy guidance for the UK Labour context.

Help CREAATIF gather vital evidence about real world impacts on creative workers to shape future AI policy regulation. Find out more about the project and take the quick survey below.

Note: A longer version of this survey was originally released earlier this year. It has since been shortened and should now take around five minutes to complete.

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MU General Secretary Naomi Pohl standing in front of Number 10 Downing Street, along with general secretaries from unions across the country.

MU General Secretary Raises AI Concerns with Prime Minister

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Published: 19 March 2026

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