skip to main content

MU General Secretary Election 2022 Learn more

Webinar 17 January 2022 - 04 April 2022

Coaching and Mentoring for Creatives with CULT Cymru

A training opportunity for those living and working in Wales. This course is free to attend for members, and is endorsed by the Institute of Leadership and Management.

Date Monday, 17 January 2022 - Monday, 4 April 2022
Time 10:30 am - 1:00 pm
Location Online
Book your place

General enquiries:

About the event

CULT Cymru is continuing to work in partnership with the Professional Development Centre to deliver the exciting Institute of Leadership and Management endorsed coaching and mentoring programme.

The training is open to fully paid up members of Bectu, Equity, the MU, WGGB and Prospect and non members from under-represented groups e.g. people from BAME backgrounds, disabled people living and working in Wales. Feedback from previous participants is very positive.

Training Dates

You must attend all training sessions as well as the tutorial.

Mondays from 10:30 am - 1:00 pm (via Zoom) on 17, 24 and 31 January and 7 February.

There will also be a tutorial Monday 14 February.

Following the training all participants will be required to undertake a total of six-hours of coaching & mentoring (i.e. sessions lasting between 45 minutes – 1.5 hours with two different people).

Practical assignment deadline on Monday 4 April, 2022

(i.e. written self-reflections of the minimum of 6 hours of coaching and mentoring you have undertaken in pre-pared forms).


The programme is for members of the above unions only and is free of charge unless an arrangement has been made with an employer. However we will require a deposit of £50 (refundable on participation in the full programme).

The full cost of this course is usually approx. £300 per participant therefore only participate if you can complete the course and assessment.

Who the course is for

Union members working in the creative sector in Wales who have sufficient skills, experience and motivation to coach or mentor others in the industry (freelance or staff). Union reps. or activists are particularly encouraged to participate.

This could include experienced individuals as well as young members who have links to new entrants (minimum two-years paid industry experience). People from under-represented groups, e.g. BAME and disabled people are particularly encouraged to participate, as well as Welsh speakers.

We will aim to make reasonable adjustments to ensure that the programme is accessible, please let us know if this is something you require.


The aim of the programme is to provide the skills and knowledge required to enable established workers in the creative sector who are passionate about learning and development to effectively encourage and support their co-workers through coaching and mentoring practices.

(Even though we occasionally have paid mentoring schemes, and we hope to run more in the future, we unfortunately are not currently in a position to offer paid work as a coach or mentor once the training has been completed, but you will have access to refresher coaching and mentoring courses and briefings.)


By the end of the programme participants should be able to:

  • Explain the differences/similarities between mentoring and coaching
  • Assess the role of the coach/mentor and identify the skills and qualities needed to carry out the role effectively
  • Define the relationship between the coach and coached and mentor and mentored
  • Identify the different styles of coaching/mentoring practices
  • Apply coaching/mentoring practice and review progress


Sessions 1 and 2

Welcome and introductions

  • Purpose of the programme
  • Differences between coaching and mentoring
  • Qualities and skills needed for each
  • Practice core skills
  • The Push/Pull model
  • Exercise on model for ‘homework’
  • Roles and responsibilities
  • Managing expectations

Independent Exercise between sessions 2 and 3

A short exercise to help you to prepare for the assignment

Sessions 3 and 4

  • Re-cap and review of skills
  • Introduction to the GROW model
  • Contracting process
  • Practical activities using GROW (in small breakout rooms on Zoom)
  • Stages in the coaching/mentoring process
  • Action planning

Session 5

  • What is required for the assignment / assessment

Mentoring & Coaching Assignment

Following the fourth day of training you will be required to carry out a minimum of six hours of coaching and mentoring practice (ideally consisting of 1-2-1 sessions of between 45 minutes - 1.5 hour sessions with a minimum of two people).

You will write a reflective account of the coaching / mentoring sessions during this period. Due to Covid 19 these can be undertaken online or via phone.

You will need to submit the written reflective logs to by 9:00 am. Monday 4 April, 2022.

The reflective practice log will be submitted to the PD Centre and a certificate will be awarded to all those who reach the required standard. You will be offered guidance with your written assignment if required.

We can help you find a person to coach or mentor if required, ideally a member of one of the creative unions (including course participants) or a student.

How to attend

If you are interested in applying please complete CULT Cymru's short application form.

Book your place
Photo ofCULT Cymru

CULT Cymru

CULT Cymru is a learning project led by BECTU in partnership with Equity, the Musicians’ Union and the Writers’ Guild. We work with industry workers, employers and other organisations to arrange learning activities and networking events throughout Wales.

Upcoming events

Last chance to book

Last chance to book

Last chance to book

18 Jan 2022

Finance for Freelancers

Run by BECTU (The Broadcasting, Entertainment, Communications and Theatre Union), this online workshop is perfect for someone who’s a creative freelancer, whether new or experienced.

Online, Wales
Read more about Finance for Freelancers