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Free Places on Coaching and Mentoring for Creatives Course for MU Members in Wales

CULT Cymru’s Leadership and Management endorsed coaching and mentoring course is open again for applications, usually £300 to attend, the course is free to MU members (less £50 deposit).

Published: 07 December 2022 | 1:02 PM
Circle of pink plastic chairs against a solid block pink background
The programme is for established workers in the creative sector to learn effective coaching and mentoring practices. Photo credit: Shutterstock

CULT Cymru is continuing to work in partnership with the Professional Development Centre to deliver the exciting Institute of Leadership and Management endorsed coaching and mentoring programme.

The training is free (less £50 deposit) open to members of Bectu, Equity, the Musicians' Union (MU) and the Writers' Union (WGGB). Non-members can attend for a fee of £300. Feedback from previous participants is very positive. The sessions will take place via Zoom. Feedback from previous participants is very positive.

Training Dates

You must attend all training sessions as well as the tutorial.

Thursdays, 10:30 am - 1:00 pm (via Zoom)

Dates: 19 January, 26 January, 2 February, 9 February

Tutorial: Thursday February 16, 10:30 am – 12.30 am

Following the training all participants will be required to undertake a total of six-hours of coaching & mentoring (i.e. sessions lasting between 45 minutes – 1.5 hours with two different people).

Practical assignment deadline: 20 April, 2023

(i.e. written self-reflections of the minimum of 6 hours of coaching and mentoring you have undertaken in pre-pared forms).

How much does it cost

The programme is free for members of the above unions only, including the Musicians’ Union. However CULT Cymru will require a deposit of £50 (refundable on participation in the full programme). Non-members can attend for a fee of £300

Who should participate

Union members working in the creative sector in Wales who have sufficient skills, experience and motivation to coach or mentor others in the industry (freelance or staff). (Union reps. or activists are particularly encouraged to participate).

This could include experienced individuals as well as young members who have links to new entrants (minimum 2 years paid industry experience). People from under-represented groups, e.g. BAME and disabled people are particularly encouraged to participate as well as Welsh speakers.

We will aim to make reasonable adjustments to ensure that the programme is accessible, please let us know if this something you require.

Enabling established workers in the creative sector

The aim of the programme is to provide the skills and knowledge required to enable established workers in the creative sector who are passionate about learning and development to effectively encourage and support their co-workers through coaching and mentoring practices.

For your information we hope to run a Mentoring scheme in entertainment, theatre and live events in the near future so obtaining this qualification will be valuable should you want to try and be a mentor on this scheme.


By the end of the programme participants should be able to:

  • Explain the differences/similarities between mentoring and coaching
  • Assess the role of the coach/mentor and identify the skills and qualities needed to carry out the role effectively
  • Define the relationship between the coach and coached and mentor and mentored
  • Identify the different styles of coaching/mentoring practices
  • Apply coaching/mentoring practice and review progress


Sessions 1 and 2

Welcome and introductions

  • Purpose of the programme
  • Differences between coaching and mentoring
  • Qualities and skills needed for each
  • Practice core skills
  • The Push/Pull model
  • Exercise on model for ‘homework’
  • Roles and responsibilities
  • Managing expectations

Independent Exercise between sessions 2 and 3

A short exercise to help you to prepare for the assignment

Sessions 3 and 4

  • Re-cap and review of skills
  • Introduction to the GROW model
  • Contracting process
  • Practical activities using GROW (in small breakout rooms on Zoom)
  • Stages in the coaching/mentoring process
  • Action planning

Session 5

  • What is required for the assignment / assessment

Mentoring & Coaching Assignment

Following the fourth day of training you will be required to carry out a minimum of six hours of coaching and mentoring practice (ideally consisting of 1-2-1 sessions of between 45 minutes - 1.5 hour sessions with a minimum of two people). You will write a reflective account of the coaching / mentoring sessions during this period. These can be undertaken online, via phone or face to face.

You will need to submit the written reflective logs to by 20th April, 2023.

The reflective practice log will be submitted to the PD Centre and a certificate will be awarded to all those who reach the required standard. You will be offered guidance with your written assignment if required.

We can help you find a person to coach or mentor if required, ideally a member of one of the creative unions (including course participants) or a student.

If you are interested in applying please complete CULT Cymru’s short Application Form.

Further queries about the course should be sent to, and any queries about bookings to

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