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Webinar 09 February 2021

Grow Your Own Business via Email Marketing

Learn how to get your name out to your audiences and keep that relationship going through using MailChimp for emails, newsletters and mailing lists.

A guitar player sits in front of an open laptop, practising on their guitar.
Date Tuesday, 9 February 2021
Time 10:30 am – 4:15 pm
Location Online, England
Book your place
A guitar player sits in front of an open laptop, practising on their guitar.

General enquiries:

07710 240 585

About the event

In this webinar, you’ll learn techniques to help grow your business including what to do before you start to use MailChimp, how to use it efficiently and effectively, how to keep your audience’s attention and how to build mailing lists in these days of the General Data Protection Regulations (GDPR).

Helping you to market your work, you’ll learn how to make this tool a significant benefit to your creative freelance business without it taking up too much time. It includes:

  • How to find your audience and build up a mailing list
  • How to comply with the GDPR regulations for new audiences and existing ones
  • How to plan a schedule that means you can produce targeted newsletters quickly and regularly
  • How you manage lists in MailChimp
  • What audiences see first and how to make that compelling
  • Designing a newsletter
  • Handling graphics and images, especially if you’re not a designer
  • How to get readers to share your newsletter.

We’ll also cover how the free and paid versions of MailChimp work. You may not need to pay but you do need to know when it’s worth paying and when you have to.

How to attend

This workshop is run by the FEU, due to the way they are funded it is only open to members based in England.

The workshop is free to attend, but you'll need to register with the FEU first and then book your place via their website.

Book your place
Photo ofFEU Training

FEU Training

Equity, the Musicians' Union, The National Union of Journalists and The Writers' Guild of Great Britain have joined forces to help freelance members develop the key business skills needed to support career progress.