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#YWM15: How to pitch for work - part 2

More tips on how to pitch for work effectively, taken from our Young Workers’ Month ‘Get the best deal’ workshop.

This Young Workers' Month, we are looking at pay - from what you should be paid to your work to how to get work in the first place. Here are some more tips from our recent ‘Get the best deal: how to pitch for work & get paid properly’ workshop…

Earlier this week, we looked at identifying hot leads, setting realistic targets and being courageous. Next, we look at some specifics of how to pitch for work successfully.

Research and prepare. Find out as much as possible about the potential client and their needs before making contact for the first time and keep asking questions on an on-going basis. This will allow you to pinpoint the specific experience and skills that you have that will best match their needs.

Think about how the client will benefit from hiring you and be prepared to spell out these benefits. In addition to your talent and experience, think about the less obvious benefits that differentiate you from the competition and add value. For example, the client may be deciding between several wedding bands, all with an excellent reputation. Your USP (unique selling point) is that you live locally, which means that you can pop in to the venue the night before to ensure that things are set up properly for the big day. This re-assures the client that everything will run smoothly and is one less stressful thing for them to think about. Ca-ching.

Decide on how to deliver your pitch and what you need to use to showcase your work. You might have a 15-minute window of opportunity over coffee where you take a laptop to show a few video clips, or perhaps you’re delivering a formal presentation to a group of executives where you’ll need to ensure all the right technical equipment is on hand.

Practice your delivery. The amount of effort you put in to this will depend on how important the work is to you, how complicated the pitch is and how much time you have to deliver it. At the very least, rehearse your introduction and key messages, i.e., the most important details that you wish to convey at that time.

You need to be aware of how you come across to others too. Just like any performance, preparation and practice will help you manage your nerves and convey confidence. If you feel that you know what you’re talking about, you’ll also be less self-aware with the headspace to better listen and observe the client and adjust what you’re saying if necessary.

Use appropriate and dynamic vocabulary that builds a clear and enticing picture in the client’s head, being animated when you speak, using positive body language and varying the volume, tone and tempo of your voice to make it more interesting are all important factors in getting the result you want.

Ask for the work. If people seem to be reacting well to what you’re saying, do prompt them to make a decision by asking for the work. For example, “You seem to be happy with everything that we’ve talked about. Would you like to go ahead?”. It doesn’t matter if they say ‘no’ because this is a way of flushing out a concern that they perhaps haven’t mentioned yet. So, you might say: “OK, is there anything else that we need to cover before you can make a decision?”

Find out more. Read these quick tips on pitching your work, take an online course with FEU Training on related topics including business skils, marketing and negotiation, and keep an eye out for the next FEU Training one day workshop near you.

Published: 30/11/2015

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